Marc Horowitz

At Conflux 2009 how did you and your workshop participants decide what was the definitive commercial for NYC?

MH: Anyone who wanted to participate in the making of a commercial for NYC met outside the Barney building at NYU and we brainstormed ideas. Collectively we came up with the concept, then immediately went out and shot it, and edited that evening. It’s not the best thing I’ve ever done, but considering the time frame and parameters, it definitely worked.

Now you’re hosting It’s Effin’ Science on G4. It looks like a fun gig but do you still get to do your own social experiments? Who picks the experiments for the show? Do you ever miss the mule?

MH: Working on Effin Science has been awesome! I don’t pick the experiments, they are all written by the exec producer, Rob Fox. I just show up and blow shit up and then make commentary.

I’m working on a new project with Creative Time in NY called The Advice of Strangers, where for one month, people will be able to vote on most all the decisions I make in my life.

Yes, I miss Hail. She is a wonderful creature that spans time.

So you’ve traveled across the country a few times, both the physical and virtual landscapes. How do you think gps and google earth are affecting the way we relate to our environment? Have you seen anyone else attempt a google maps road trip?

MH: GM, google earth, flickr, youtube all are both shrinking our universe and expanding it at the same time. In taking a virtual road trip, there is now so much info to access along the way, pictures and videos people have uploaded, street and satellite view and a live feedback loop. You don’t even have to leave your house to explore anymore.

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Marc Horowitz is an artist, actor, writer, filmmaker, comic, and internet celebrity based in Los Angeles, California. In 2005, Marc gained national attention while working on a catalog shoot for Crate and Barrel. He wrote “Dinner w/Marc” along with his cell number on a dry-erase board featured in a home office shot for the catalog. When the catalog was distributed, Marc received more than 30,000 phone calls. He spent the following year driving across the country and having dinner with individuals that had called. This project was aptly named “The National Dinner Tour”. He was also given the distinction by People magazine to be added to their list of the “50 Most Eligible Bachelors”. Marc was featured in Nissan’s popular national ad campaign, “Seven Days in a Sentra,” where he lived in a 2007 Nissan Sentra for seven days. This unique campaign was written about in the New York Times Business section and AdWeek.

Follow Marc on twitter, flickr and you tube and see what else he’s up to on ineedtostopsoon.com

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